Raise with conviction.
We work with a small number of founders each year on the part that decides most rounds: the story, the model, the materials and the investor list.
What an investor-ready round actually looks like.
Five dimensions we work on before the round opens. The shape on the right is the standard we hold engagements to, not a promise about outcomes.
Framework · not a forecast
Narrative clarity
Why this, why now, in one breath.
Commercial model
A model that survives a partner meeting.
Materials quality
Deck, data room and one-pager in usable shape.
Investor fit
A list matched to stage, sector and mandate.
Process discipline
Cadence that holds momentum to close.
The detail behind the round.
Concept to business model
Turn a clear idea into a structured business an investor can understand.
Narrative & positioning
Sharpen the story so it lands in thirty seconds and still holds up over thirty minutes.
Business model
Map how the company acquires, converts and retains, so the model reads as a business that runs.
Financials & model
A model that connects the plan to operating logic and stands up to the questions partners ask in IC.
Founder & message coaching
Work on delivery and message until the pitch lands cleanly in the room.
Targeted investor list
A short list matched to stage, sector and mandate. Not a CRM blast.
Process & cadence
A weekly cadence that holds momentum and keeps the process under control.
Term negotiation
Support through term sheet, diligence and close.
Who we work with.
We work with founders who take their raise as seriously as they take their product.
A good fit
- EIS-eligible UK companies
- Early concepts ready to be shaped into a business
- Founders prepared to do the work before they raise
- Real traction or a defensible thesis
- Founders who execute
Likely not a fit
- Concept-stage with no thesis
- Companies seeking volume intros
- Speed prioritised over rigour